Since 1901, Monsanto has brought us Agent Orange, PCBs, Terminator seeds and recombined milk, among other infamous products. But it's currently obsessed with the milk, or, more importantly, the milk labels, particularly those that read "rBST-free" or "rBGH-free." It's not the "BST" or "BGH" that bothers them so much; after all, bovine somatrophin, also known as bovine growth hormone, isn't exactly what the company is known for. Which is to say, it's naturally occurring. No, the problem is the "r" denoting "recombined." There's nothing natural about it. In fact, the science is increasingly pointing to the possibility that recombined milk is -- surprise! -- not as good for you as the real thing.
"Consumption of dairy products from cows treated with rbGH raise a number of health issues," explained Michael Hansen, a senior scientist for Consumers Union. "That includes increased antibiotic resistance, due to use of antibiotics to treat mastitis and other health problems, as well as increased levels of IGF-1, which has been linked to a range of cancers."
For its part, Monsanto is leaning on the crutch of terminology to derail the mounting threat to its bottom line: The consumer-driven revolution against recombined food. And so the St. Louis-based agri-chem giant has launched a war of words in the form of a full-court press to suppress the "rBGH-free" label at the state level. And it's sticking to its guns by obfuscating and indulging in cheap semantics.